Vanity Metrics vs Actionable Metrics in Marketing and Growth
Choose metrics that tell you what to do next, not just how you're doing.
Theo Castellanos-Wu
Staff Writer
Theo Castellanos-Wu
Theo trained as a computational social scientist and spent four years studying how algorithmic outputs shape institutional decision-making before joining The Signal Org Chain to cover the practical and organizational implications of AI in analytics workflows. He brings a skeptical, evidence-first lens to questions about when and how machine-generated recommendations actually improve decisions.
5 stories
Manager Role in Scaling Data Fluency Across Teams
Managers must model data use daily to build fluency across teams, not just rely on training.
Theo Castellanos-Wu
Cross-Functional Data Literacy Programs That Have Worked
Mature programs ground data training in real problems and shared teams, not one-off workshops.
Theo Castellanos-Wu
Building a Data Glossary Non-Technical Teams Will Actually Use
Defining shared terminology prevents costly cross-team confusion over what metrics actually mean.
Theo Castellanos-Wu
Building Data Champions Inside Business Units
Embed data experts within business units to cut analyst bottlenecks and empower teams.
Theo Castellanos-Wu